In a special session, I had the chance to share my journey as a small business owner in the fashion industry. With a background in management consulting and investment banking, I ventured into the world of fashion with a vision to empower women through style.
My Professional Background
With 21 years of experience in investment banking, I have honed my skills in management consulting. While my career in finance has been fulfilling, my true passion has always been fashion. This passion led me to establish my online clothing boutique, Wow Vastra, just a year ago.
Wow Vastra: More Than Just a Boutique
At Wow Vastra, we create complete ensembles by matching outfits with accessories, including jewelry, footwear, and handbags. Our goal is to provide a holistic shopping experience that allows women to look their best and feel confident without breaking the bank.
Affordability and Style
One of the main objectives of Wow Vastra is to motivate women to embrace their style without the need for deep pockets. We understand that many women are comfortable creating their combinations, which is why we offer flexibility in our business model. Customers can purchase items separately, allowing them to build their wardrobe at their own pace.
Cost-Effective Shopping
While customers have the option to buy items individually, we encourage them to consider purchasing ensembles together, as this approach is more cost-effective. This strategy not only enhances the shopping experience but also promotes a sense of completeness in styling.
Learning from Experience
My journey into the fashion world was significantly influenced by my experiences modeling for Ruth Langsford QVC UK brand. During that time, I learned the art of power pairing, which I have successfully implemented in creating ensembles for Wow Vastra.
Online Presence
Currently, Wow Vastra operates online, with a strong presence on platforms like Facebook, Instagram, and Etsy. We also have our own dedicated website where customers can browse our collections and make purchases.
A Special Showcase
If time permits, I would love to share a short video featuring our lovely clients showcasing their ensembles. This video beautifully captures the essence of what Wow Vastra stands for—empowerment, confidence, and style.
Appreciation for Support
As I conclude my presentation, I want to express my gratitude to my brand ambassador, Chaiwali ladki ( Sonal), who has been instrumental in bringing my dream to life. Her support throughout this journey has been invaluable.
Thank you all for this wonderful opportunity to share my passion and the story behind Wow Vastra.
FAQs
1. What is Wow Vastra?
Wow Vastra is a clothing brand that blends traditional Indian textiles with contemporary designs, aiming to promote sustainable fashion and empower local artisans.
2. What was the significance of presenting at Parliament?
Being invited to present at Parliament was a significant milestone for Wow Vastra, highlighting the brand’s commitment to promoting sustainable fashion and supporting local artisans.
3. How did Wow Vastra’s journey begin?
The journey began with a passion for traditional Indian textiles and a vision to create contemporary designs that resonate with modern consumers, all while supporting local artisans.
4. What challenges did Wow Vastra face along the way?
Challenges included sourcing sustainable materials, navigating the complexities of the fashion industry, and ensuring fair compensation for artisans.
5. How does Wow Vastra support local artisans?
Wow Vastra collaborates directly with artisans, ensuring they receive fair wages and recognition for their craftsmanship, thereby preserving traditional techniques.
6. What impact has Wow Vastra had on the community?
The brand has contributed to the economic empowerment of artisans, promoted sustainable fashion practices, and raised awareness about the importance of preserving traditional crafts.
